If ad websites tend to replace the classified ads in the papers, then vertical marketplaces are the evolved offspring of the business catalogs. The advantages of the virtual marketplaces are: permanent updating (not just once or twice a year), availability at any time and place (including on mobile phones), extended promotional space for products and services, interacting and monitoring features.
A vertical marketplace is the internet catalogue of the contact information, the products and services of a large number of companies belonging to the same field. It represents a non-stop exhibition that anyone can access from his or her desk.
TreeWorks developed the most visited destination for the Romanian construction market, BuildZone.ro. We also created VacationHomeRentals, a website which contains offers of vacation homes from thousands of owners.
For more details, please see the whitepaper: Vertical Markets. Case study: Vertical Markets Case Study - Vacation Home Rentals.