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Project description

General presentation:
A project created by TreeWorks for the American real estate market, was conceived as a complete website generator for real estate agents. is an e-commerce site that uses TreeWorks' e-commerce and content management solution. This portal is perhaps the most difficult project our team has ever created, developed and promoted.

One of the most difficult challenges was to create a template-based solution, allowing the users to quickly change the look-and-feel of their websites, while keeping the content intact.

Due to the complex programming techniques (template classes, wildcard DNS) and more than 200 templates (designs),'s users can change the graphical user interface (GUI) of the website with a click of a button, while maintaining the existing content.

Our team also integrated an online payment system within the site, and created the corporate identity, along with the promotion of the site on the Web. The information management system enables users to easily modify and customize their websites by activating/modifying/removing the default pages: "About Me", "My Properties", "Rental Properties", "More Listings", "Calculators", "Buy a house", "Weather", "Contact us".

Other important features of the portal are: an article system, a newsletter system, a technical support module and many others. All registered users can use the E-marketing module available on to advertise their websites through newsletters, search engines registration, and MetaTags.

In the winter of 2005, the NetReal portal went through a make-over, courtesy of our designer team. The external informative pages were reorganized for better user access to information. The template gallery now has more than 330 items.

New NetReal pages were made available for the structure of the NetReal websites (for the VIP members): specialized pages for every type of listing (commercial, industrial, land, apartments, vacation rentals), resource pages (mortgage center, relocation center, glossary) as well as additional custom pages.