TheaterOffers.com is the new face and name of the SeasonofSavings program. This program promotes the most important Broadway and Off-Broadway shows, by offering low-price tickets and bringing inside New York's theatres more that 5 million spectators. This campaign is supported by some of the most prestigious Broadway theaters. It aims to bring to the theater people that cannot afford tickets normally.
The promoters of this program wanted a new website to celebrate the 2006 winter season, and to replace the previous version (also created by TreeWorks). The website's aim was to offer information and to strengthen the TheaterOffers program in the minds of the audience. The website had to be user-friendly and to allow for easy continuous content update.
The new graphic interface for the website is simple and elegant, inspired by the classical image of a theatre with chairs draped in red, luscious velvet. The website has sections that present the shows offered by the program, as well as additional information (addresses for restaurants and bars that support this program, maps, parking tickets).
The website's visitors can participate at an online contest and subscribe to an informative newsletter about American musicals. The administrative interface allows for continuous content updating, exporting the email addresses database, and backups.