PrimaTv is one of the most important Romanian tv stations, focused on entertainment productions addressed to young people and a member of the SBS Broadcasting Group, one of the most important media trusts in Europe and the holder of other channels in Romania, such as TvKlumea, KissFM and Radio Star Network.
To line up alongside the standards required by the group position and the importance in the European media, PrimaTv wanted a web solution that illustrates the station's brand values and which permits an easy content updating.
PrimaTv specially wanted a dynamic and youthful website which enables interaction with the public or the target audience.
The website created by TreeWorks is organized in sections specific to an entertainment media website (shows, movies, stars, tv program, contests) and allows the insertion of multimedia materials and photo galleries in the relevant pages.
Due to the tight contact with its target audience, which is a characteristic of the brand, the website contains a great variety of features for interaction with the public. Visitors can find out anytime details about all the station's shows and their producers, they can also receive weekly e-mail alerts with the most important news and other useful information. By visiting the station's blog they are able to read and comment their favorite stars' opinions.
The users have also the opportunity to choose themselves the program, through the “Choose your movie” section, where they may vote the program that will be transmitted on every 20:00 PM Thursday.
Using its Content Management System platform, TreeWorks created a complex website, whose sections are easy to update through an administrative interface which can be operated without computer expertise.