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The Group

Project description


The Group is a full-service marketing and communication group of companies based in Bucharest, offering advertising, media, public relations, strategic marketing services. In two words, The Group operates in the business of building brands, reputations and relationships.
As they describe themselves, The Group has developed the religion of excellence in communication services.


The main objectives set by Mihaela Nicola and Zoltan Szigeti, two of the most important persons in the Romanian advertising industry and the ones in charge of The Group management, were to assure an appropriate communication channel through an interface easy to use, original and friendly. For this, The Group website had to highlight the exceptional expertise and the passion for developing integrated communication campaigns. In order to establish a strong relation with the potential clients and to built long term relations with the existent client base, the site also contains different sections: “News”, “Profile”, “History”, “Career Opportunity”, “Contact us”.


Using its Content Management System platform, TreeWorks created a website whose content can be very easily updated by the The Group team. Due to its structure, The Group website can be properly indexed by search engines.
The administrative interface ( the back-end system) allows to monitor the site and the users without having computer expertise.